Who We Are
Our Story
Our Story
Our Story
Emma and Richard cut their teeth on some of telly’s biggest hits — now they’re teaming up with AI to spin stories that bring the past to life, explore the impossible, and put a smile on people’s faces.
They’re among the first graduates of Creative Intelligence’s prestigious “AI Supervisor & Director of Generation Scheme”, led by industry t
Emma and Richard cut their teeth on some of telly’s biggest hits — now they’re teaming up with AI to spin stories that bring the past to life, explore the impossible, and put a smile on people’s faces.
They’re among the first graduates of Creative Intelligence’s prestigious “AI Supervisor & Director of Generation Scheme”, led by industry trailblazers Colin Byrne and Emilie van der Lande. As founding members of the Creative Intelligence Network, they’re plugged into a pipeline of cutting-edge tools, insider access,and the latest breakthroughs
in AI for storytelling.
Together, they are Shaggy Dog AI —
part storytellers, part tech-whisperers, and 100% powered by curiosity (and caffeine).
Also worth noting:
they both own actual shaggy dogs.
And they’d love to work with you.
Richard
Our Story
Our Story
Richard brings a killer mix of storytelling savvy and razor-sharp comedy timing to Shaggy Dog AI. He was senior producer on the Emmy-nominated Harry Potter Reunion (Warner/HBO) and story producer on Netflix’s Stranger Things documentary with the Duffer Brothers — but don’t let the serious titles fool you. This man has made a lot of funny
Richard brings a killer mix of storytelling savvy and razor-sharp comedy timing to Shaggy Dog AI. He was senior producer on the Emmy-nominated Harry Potter Reunion (Warner/HBO) and story producer on Netflix’s Stranger Things documentary with the Duffer Brothers — but don’t let the serious titles fool you. This man has made a lot of funny television, featuring the likes of Jimmy Carr, Joe Wilkinson, Vic Reeves, Josh Widdicombe, Ross Noble, Sean Lock, Bill Bailey, Jonathan Ross, Seann Walsh and Stephen Merchant. Basically, if they’ve stood on a panel show stage,
Richard’s probably given them a script,
a stare, or a tighter edit.
He’s also wrangled A-listers in film and pop culture docs — from Meg Ryan and Hugh Grant to Jarvis Cocker, Christopher Lloyd, Ron Howard, and even John Noakes (yes, really). He produced and directed Children of Shanghai, Sky Documentaries’ first ever acquisition, and delivered top-rating episodes of formats like The Secret Millionaire and World’s Strictest Parents.
Oh — and his TikTok alter ego Cuthbert Huntsman: World’s Worst Life Coach has gone viral, clocking up millions of views, six spin-off books, and a devoted following of people who enjoy advice that should
absolutely never be followed.
Smart, sharp, and seriously funny — Richard’s here to bring bold stories to life, with a knowing wink and a perfectly timed punchline.
Emma
Our Story
Emma
Emma is a BAFTA and RTS nominated series director, best known for launching first series, calming celebrities, and making pottery, pavlovas and pensioners look like absolute telly gold. She’s helmed everything from The Great Pottery Throw Down, Antiques Roadshow, and Bake Off: The Professionals to Ainsley’s Caribbean Kitchen, Great Brit
Emma is a BAFTA and RTS nominated series director, best known for launching first series, calming celebrities, and making pottery, pavlovas and pensioners look like absolute telly gold. She’s helmed everything from The Great Pottery Throw Down, Antiques Roadshow, and Bake Off: The Professionals to Ainsley’s Caribbean Kitchen, Great British Menu, Hell’s Kitchen, James Martin’s French Adventure and Handmade: Britain’s Best Woodworker— with the occasional detour into I’m a Celebrity
(yes, she survived the jungle, just about).
Whether it’s food, format, craft, or character, Emma brings a sharp editorial instinct, warm storytelling, and unshakeable scheduling skills to every production. She’s steered crews through hurricanes, soothed frazzled talent (on and off screen), and built loyal teams who return series after series.
She recently completed the EastEnders multi-camera directing course, where she directed an episode for YouTube — proving she can turn around drama just as confidently as she can a soufflé or a slab of stoneware.
With a background spanning live OBs, food, factual, branded content, and multi-cam studio, Emma is now branching into drama and AI-powered storytelling — always with heart, clarity, and the occasional sarcastic aside. Basically, if it’s creative, chaotic, or in need of a new tone and a killer format bible,
she’s your woman.